Fanny Lai had her detractors as she joined the zoo's parent group after spending 14 years with McDonald's. SHE spoke her mind in the corporate jungle. But in delivering a eulogy for Ah Meng, Singapore Zoo chief Fanny Lai spoke from her heart and shed tears.
Ah Meng, the zoo's iconic orang utan mascot, was 'very special, like a part of our management team', Ms Lai, 50, said in a recent interview, when recalling the eulogy a week ago.
Ah Meng died on Feb 8.
Ms Lai, the recently promoted head of the zoo's corporate parent - and who used to sell hamburgers - wants it to be as world famous as Singapore Airlines.
In 2004, Ms Lai had joined the zoo's parent group after 14 years in marketing at McDonald's.
She was recently promoted to group chief executive of Wildlife Reserves Singapore, which oversees the Singapore Zoo and Night Safari, and Jurong BirdPark.
Wildlife Reserves itself had recent 'losses'.
Dr Wong Hon Mun, 53, the BirdPark's executive director, had resigned amid major changes at the parent company - all within two months. These included the retirement of Wildlife Reserves' executive chairman Robert Kwan.
Following Ms Lai's promotion - from executive director of the zoo and Night Safari - Dr Wong quit.
Some observers speculated that Dr Wong may not be the only one leaving the BirdPark.
Asked if Dr Wong's resignation had anything to do with her promotion, she said:
'I don't know. I'm sure when we make a decision, many aspects come into play. I hope not.'
The group had wanted Dr Wong, who has been with the BirdPark for over 20 years, to take on a new job as division head of life science, conservation, research and education for the three parks.
He said no.
The group, 88 per cent owned by Temasek Holdings and 12 per cent by Singapore Tourism Board, was formed in 2000, bringing together the zoo, Night Safari and Jurong BirdPark.
It now has the world's largest animal collection with over 1,000 species.
Ms Lai joined the group as its marketing and communications director in 2004 and was appointed head of Singapore Zoo and Night Safari within a year.
She had her detractors. One former zoo staff said: 'She knows next to nothing about animal husbandry. She sells hamburgers.'
But Ms Lai turned that to advantage. Customers' expectations took top billing. 'I think that's what we do quite well,' she said. The statistics showed it.
During her watch, the 35-yearold zoo and Night Safari saw 100,000 more visitors every year. She introduced and revamped two dozen exhibits.
Two years ago, a $3.6 million Wildlife Healthcare and Research Centre was set up to raise the zoo's profile as a world-class training centre for zoo veterinary and conservation work.
This financial year, the three parks will have a revenue of $88 million. Profits account for 20 per cent of that.
Last year, the three parks' turnover was $77 million.
Ms Lai admits that she is no zoology expert, unlike her predecessor Bernard Harrison. But she has brought in marketing, branding and sales savvy.
'Can we build another SIA in Singapore? Yes, I think Singapore Zoo, Night Safari and BirdPark can be Singapore's next global brand,' declared the mother of a 21-year-old daughter and 15-year-old son.
Her immediate challenge is to integrate the 37-year-old BirdPark's resources and up its current 850,000 a year visitorship. The other two parks attract over a million visitors each year.
She paid tribute to Mr Harrison for giving the zoo a face. But she said: 'I prefer to focus more on the business than on personal brand. I believe in branding but not in personal branding.'
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"After Bernand Harrison exit, Dr Wong of Birdpark who must have served all his working life there is now forced to go - being shamed & downgraded to Hd of Research to serve his new Lady boss perhaps with BigMac every morning. Trying to match SIA world class standard is a fat hope, this lady looks more like an African Aborigine (see picture). This Chairman Robert Kwan gay (also gone) is keeping very low profile who must be hiding under her skirt all this while. How u see this shakeup?"
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